You've Got Mail

In tonight’s homework reading assignment I read all about classical conditioning. Much of the text was about Ivan Pavlov and his experiment with dog saliva, which I found somewhat gross. I read that when experiencing a natural unconditional stimulus and an event occurs afterward, we make an unconscious connection between the two. In the same sense, whenever a conditional stimulus occurs, we learn that there is a connection between that and the learned conditional response. I decided to search for videos about classical conditioning, expecting to find dull, boring examples. As soon as I found the video below, I knew it was the one I wanted to include. A human experiment was conducted regarding classical conditioning using an Altoid and the common, “You’ve got mail” sound. Enjoy this video about “Classical Conditioning in the Office”.

http://vimeo.com/6217895

“…I’ve been conducting a similar experiment.”

Jim Halpert